+204% sessions. Rankings climbing.
Every location. Every channel.
A UK multi-location service business had 769,000 annual sessions locked in position 23 on average. Local visibility was inconsistent across branches. AI search didn't know they existed. Twelve months of SEO, GEO, and Local SEO changed all three — with GA4 and GSC data to prove it.
Real numbers. Real GA4 & GSC. No estimates.
Both screenshots are unedited exports from this client's GA4 and Google Search Console accounts. Jan 1 – Jun 28, 2026 vs Jan 1 – Jun 28, 2025.
Google Analytics 4 — Channel Performance
GA4 — Active users, sessions & key events by channel · Jan–Jun 2026 vs Jan–Jun 2025
Google Search Console — Average Position
GSC — Average position trend · Feb 2025 → Jun 2026 · 56.4K clicks · 5.52M impressions
Situation. Strategy. Outcome.
What we found when we audited, what we built across 12 months, and what the data shows today.
What was wrong
- Average ranking position of 23.6 — page two and three for most target queries despite strong brand recognition locally
- Inconsistent local visibility across branches — some locations ranking well, others invisible in map pack results
- Zero AI search presence — ChatGPT, Perplexity, and Google AI Overviews recommending competitors for every relevant local service query
- No schema markup on location pages — AI systems and Google treating each branch as unrelated entities
- Organic Shopping underperforming — 792 sessions with only 35 key events from a potential high-intent channel
The work delivered
- Full technical SEO audit across all location pages — unified site architecture, canonical issues resolved, crawl budget optimised
- Local SEO rollout — Google Business Profile optimisation for every branch, citation building, and map pack targeting by location
- GEO content restructure — answer-first content, LocalBusiness and FAQPage schema, and entity consistency across all branch pages
- Organic Shopping optimisation — product feed restructure, title and description improvements, and category page SEO
- AI visibility tracking — monthly monitoring of brand citations across ChatGPT, Perplexity, and Google AI for target queries
What changed
- Total sessions: 253,109 → 769,245 (+204%) — verified GA4
- Active users: 199,885 → 633,124 (+217%) — more real people, not bots
- Average ranking position: 23.6 → 17.3 — verified GSC, trend clearly visible
- GEO / AI sessions: 105 → 445 (+324%), key events +715% — AI traffic converting at highest rate
- Organic Shopping: 792 → 1,871 sessions (+136%), key events +277%
- Organic Social: +48%, Paid Social: +140% — organic authority lifting all channels
Every channel. Every number.
Full GA4 channel comparison — Jan–Jun 2026 vs Jan–Jun 2025. Nothing omitted.
Multiple locations. One strategy that works.
Start with a free audit — we'll identify exactly where your local SEO, AI visibility, and organic search gaps are. Written report in 48 hours, no obligation.
No spam. No sales pressure. A report you can use whether you work with us or not.
- Local SEO audit — GBP, citations, map pack visibility per location
- Technical SEO — crawlability, schema, site architecture
- AI visibility — brand citations in ChatGPT, Perplexity, Google AI
- Keyword position analysis — where you rank vs where you should