+133% sessions. +160% revenue.
Every channel grew.
A UK-based e-commerce safety training provider was selling accredited courses online with almost no organic visibility and zero AI search presence. Six months of SEO, GEO, and PPC turned every channel green — verified directly from GA4.
The numbers — straight from Google Analytics.
Jan 1 – Jun 28, 2026 compared to the same period in 2025. Every figure comes directly from GA4 — no rounding, no cherry-picking, no estimates.
GA4 — Sessions, engagement rate, key events, and revenue by channel · Jan 1 – Jun 28, 2026 vs Jan 1 – Jun 28, 2025
Situation. Strategy. Outcome.
What we found when we started, what we built, and what the numbers show six months later.
What was wrong
- Organic search generating fewer than 1,650 sessions in 6 months — almost no SEO visibility despite a strong accredited course catalogue
- Zero presence in AI-generated answers — competitors being recommended daily in Google AI Overviews and ChatGPT for safety course queries
- No schema markup across course pages — AI systems had no structured data to extract, trust, or cite
- PPC running but underperforming — 89 paid sessions, 6 key events, minimal return on ad spend
- Content not structured for AI extraction — no answer-first formatting, no FAQ schema, no entity signals
The work delivered
- Full technical SEO audit — resolved crawlability issues, page speed problems, and missing meta structure across all course pages
- Keyword strategy rebuilt around buyer-intent course queries — targeting searches used when ready to purchase, not just browse
- Course, FAQPage, and Organisation schema implemented across all key pages — making content readable and citable by AI systems
- GEO content restructure — answer-first formatting and entity consistency built specifically for AI citation
- PPC campaign rebuilt — keyword targeting, ad copy, and landing page alignment overhauled for course purchase conversions
What changed
- Total sessions: 32,140 → 74,979 (+133%) — every channel contributed
- Total revenue: $302,890 → $788,838 (+160%) — verified GA4
- Organic search: 1,650 → 6,830 sessions (+130%) with revenue up 159%
- GEO / AI channel: 1,400 → 2,569 sessions (+83.5%) — AI traffic now a tracked, growing revenue source
- PPC: 89 → 322 sessions (+261%), key events 6 → 66 (+1,000%), revenue +340%
- Referral: +129% sessions, revenue +243% — entity building driving third-party citations
Every channel. Every number.
Full GA4 channel comparison — Jan–Jun 2026 vs Jan–Jun 2025. Nothing omitted.
Your business. Every channel. Growing.
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- Technical SEO health — crawlability, Core Web Vitals, schema
- AI visibility — ChatGPT, Perplexity, Google AI Overviews
- PPC performance — keyword targeting, ad quality, conversion tracking
- Full channel analysis — where your traffic and revenue should be coming from